Privacy Policy

This privacy policy, together with our Terms and Conditions, is for this website, all the other websites and mobile applications owned or operated by ALL-PLAIN LIMITED and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way ALL-PLAIN LIMITED processes, stores and protects user data and information will also be detailed within this policy.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. The policy constitutes a legally binding agreement between you and us. By accessing or using our services, you agree that you (or your parent or legal guardian) have read, understand, and are bound by the terms and conditions set forth herein. If you (or your parent or legal guardian) do not agree with any part of this privacy policy or our terms and conditions, please do not use or access the services. For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is ALL-PLAIN LIMITED, office 311 Winston House, 2 Dollis Park, London N3 1HF.


This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.


When used in this policy, the term “personal information” has the meaning given to it in the Act. In general terms, it is any information that can be used to personally identify you. This may include (but is not limited to) your first name, last name, personal description, age, gender, postcode, cookies, usage data, various types of data, phone number, address, photos passwords and other contact details (including phone numbers and email addresses) and possibly financial information, including your credit card, direct debit or PayPal account information. If the information we collect personally identifies you, or you are reasonably identifiable from it, the information will be considered personal information. Failure to provide certain Personal Data may make it impossible for ALL-PLAIN LIMITED to provide its services. Users are responsible for any personal information of third parties obtained, published or shared through ALL-PLAIN LIMITED and confirm that they have the third party's consent to provide the data.


We may collect and process the following data about you:

a)    Information you give us: you may give us information about you when you use our services by for example, filling in forms on our sites or by corresponding with us by phone, e-mail, or otherwise. This include information you provide when you register to use our sites, search for a product, place an order on our sites, enter a competition, promotion or surveys, and when you report a problem with our sites. 

b)    Information we collect about you: with regards to each of your visits to our websites we may automatically collect the following information:

-        Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

-        Information about your visit, including the Uniform Resource Locators (URL) clickstream to, through and from our site (including data and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and method used to browse away from the page and any phone number used to call our customer experience division.

c)    Information we receive from other sources: we are also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytical providers, credit reference agencies) and may receive information from them. We may collect also the following types of personal information: name; mailing or street address; email address; telephone number; age or birth date; profession; occupation or job title; details of the products and services you have purchased from us or which you have enquired about, together with any additional information necessary to deliver those products and services and to respond to your enquiries; any additional information relating to you that you provide to us directly through our websites or indirectly through use of our website or online presence through our representatives or otherwise; information you provide to us through our service centre, customer surveys or visits by our representatives from time to time.


We use information held about you in the following ways:

a)    Information you give us.

We will use this information:

-        to carry out any obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us or to respond to your inquiries;

-        to provide you with information and marketing materials about other goods and services we offer that are similar to those that you have already purchased or enquired about or to tell you about upcoming events or to carry out surveys or questionnaires for the purposes of improving our services and your shopping experience;

-        to provide you with information goods or services we feel may interest you;

-        to notify you about changes to our services or if there is a problem with your delivery;

-        to ensure that contents from our sites are presented in the most effective manner for you and for your computer;

-        to investigate a validity of a transaction, in the event that we have a reasonable suspicion of a fraud;

-        for customer service purposes, to contact you if you have not checked out, to follow up on abandoned shopping carts or to see if there was a problem with your use of the sites. 


b)    Information we collect about you. We will use this information:

-        to administer our sites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and surveys purposes;

-        to improve our sites to ensure that content is presented in the most effective manner for you and your computer;

-        to allow you to participate in any interactive features of our services, when you choose to do so;

-        as part of our efforts to keep our sites safe and secure;

-        to measure our understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

-        to make suggestions and recommendations to you and other users of our sites about goods or services that may interest you or them, or to contact you if you have not checked out or to follow up on abandoned shopping carts or to see if there was a problem with your use of sites

    Information we receive from other sources. We may combine this information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).


This website uses cookies, “beacons” and other web technologies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user's computer / device. Cookies are small files saved to the user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website, without bothering you with a request to register or log-in. It also helps us keep track of products or services you view, so that we can send you news about those products or services. We also use cookies to measure traffic patterns, to determine which areas of our websites have been visited, and to measure transaction patterns in the aggregate. We use this to research our users’ habits so that we can improve our online products and services. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors. We may also log IP addresses (the electronic addresses of computers connected to the internet) to analyse trends, administer the website, track user movements, and gather broad demographic information. We may also collect anonymous data (which is not personal information) relating to your activity on our websites (including IP addresses) via cookies, or we may collect information from you in response to a survey. We generally use this information to report statistics, analyse trends, administer our services, diagnose problems and target and improve the quality of our products and services. To the extent this information does not constitute personal information because it does not identify you or anyone else, the Privacy Policy do not apply and we may use this information for any purpose and by any means whatsoever. Other information we may collect through cookies includes, without limitation, location based data, device identifier numbers, browsing history, domain name, browser type, date and time of each visit, the pages you visit, and other information. Other cookies may be stored to your computer hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.The table below lists the cookies we collect and what information they store:LIST OF COOKIES WE COLLECTThe table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


If you do not provide us with the personal information described in this policy, some or all of the following may happen: i) we may not be able to provide you with the products or services you requested, either to the same standard, or at all (for example, if you do not register as a member of a website, you will not be able to access features or services that are reserved for members only); ii) we may not be able to provide you with information about products and services that you may want, including information about discounts sales or special promotions; or iii) we may be unable to tailor the content of our websites to your preferences and your experience of our websites may not be as enjoyable or useful.


Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Our policy is to not share the information described above with third parties outside of ALL-PLAIN LIMITED without your prior consent.  We may, however, share the information we collect about you in limited circumstances including to:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. For example:
  • we pass your delivery address and your telephone number to our partner courier companies in case they need to contact you directly if there is a problem with your delivery;
  • we pass certain personal information to third party payment management companies to enable them to verify your credit or debit card details; we may pass your details to service providers who helps us to deliver our mobile applications;
  • we  pass certain purchasing information and use of discounts to business partners who facilitate such discount schemes, provided you have previously registered with them;
  • we pass your personal information to business partners who provide us with and assist us in operating customer service management software, designed to improve and manage our interaction with customers and your customer service experience.
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
  •  Analytics and search engine providers that assist us in the improvement and optimisation of our sites and services.
  • Services providers whom we may employ to assist us in carrying out and then analysing the results of customer surveys or questionnaires.
  • Credit reference agencies for the purpose of ensuring that your credit or debit card is not being used without your consent. This is done only to confirm your identity. No credit check is performed and your credit rating will be unaffected.
  • We may disclose your personal information to third parties:
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, subpoena or court order or in order to enforce or apply our Terms and Conditions and other agreements.
  • If we believe in good faith that the disclosure of information is necessary to: prevent imminent physical harm of financial loss to us; prevent or report suspected illegal activity; protect anyone’s rights, property, or safety. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  • If you otherwise consent or direct us to share your information with third parties. Every effort has been made to ensure a safe and secure form to email submission process but advice users using such form to email processes that they do so at their own risk. This website and its owners use any information submitted to provide you with further information about the products / services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties. 


This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. We may send you direct marketing communications and information about products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail, SMS or email, in accordance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user. Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties or shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website's email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy. Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, the type of content displayed, the geographical location of a user (i.e. identified by an IP address), specific searches undertaken by a user, times, dates and frequency of activity. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity. In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to unsubscribe will by detailed instead. In addition, at any time, you may opt-out of receiving marketing communications from us by contacting us or by updating your personal details on our webpage. We will then ensure that your name is removed from our mailing list. If you receive communications from us that you believe have been sent to you other than in accordance with this policy, or in breach of any law, please contact us using the details provided. 


We may disclose Personal Information to our related bodies corporate and external service providers located in other countries for some of the purposes listed above and for other operational activities. All these activities are carried out in order to provide you with the best services possible. We take reasonable steps to ensure that the recipients of your Personal Information do not breach the privacy obligations relating to your Personal Information. We may disclose your Personal Information to entities located outside United Kingdom, including the following: i) our data hosting and cloud-based IT service providers; other external service providers located in Europe; and other third parties operating in jurisdictions including France, Italy, Germany, Switzerland, Austria and other European countries where you have authorised us to do so. 


We use cyber security best practices to prevent the unauthorised use, access or disclosure of your personal information. For example, all information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL/TLS technology and card data are processed by PCI compliant payment providers. While we strive to protect your personal information, no system can ever be 100% secure and we cannot guarantee the absolute security of our personal information; any transmission is at your own risk. You can help protect your online personal data by following these safety tips:

  • create your profile with an alphanumeric password in order to protect your data;
  • always log in to the websites with your profile;
  • keep password private. Remember, anybody who knows your password may access your account;
  • when creating a password, a combination of letters and numbers is the best. Do not use dictionary words, your name, email address, or other personal information that can be easily obtained. It is also recommended that you frequently change your password;
  • avoid using the same password for multiple online accounts;
  • you should use your own virus protection software and keep it up to date;
  • if there has been (or you suspect) an unauthorised use of your password or account, please notify us immediately;
  • if using a public computer or terminal, always log out and close the browser when you complete an online session.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our sites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites). The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned. Third party websites are responsible for informing you about their own privacy practices.


This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve. Clicking on any such adverts will send you to the advertiser website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.


Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively. Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. Neither this website nor its owners will ever ask for sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email. This website may use credential and information utilized by users to login social media platform which help register users to our sites and social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social credential and sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls. Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.


We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. This privacy policy was last updated in September 2016.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to us by post at office 311 Winston House, 2 Dollis Park, London N3 1HF or by e-mailing at